Developed for the launch of the Ray-Ban Reverse collection, this interactive experience was first presented at the Ray-Ban stand during the Eurockéennes de Belfort festival before touring several Ray-Ban stores across France for over three months. Commissioned by Pavillon Noir, the installation was designed to engage festival audiences and retail visitors through a playful fashion and music-inspired activation.
Visitors capture their portrait using a tablet interface before the system generates four stylized versions of themselves wearing Ray-Ban Reverse sunglasses. Inspired by the campaign featuring Lenny Kravitz, the portraits reinterpret the visitor in a series of rock-inspired looks blending fashion photography with music culture aesthetics. Generated in real time in under thirty seconds, the images can then be downloaded and shared on social media, encouraging visitors to become ambassadors of the campaign.
We designed the experience as a social portrait studio combining editorial photography codes with generative AI. The visual direction draws directly from the rock attitude of the campaign, transforming each visitor into a stylized character within the Ray-Ban universe while maintaining a strong fashion identity.
The system relies on a custom AI pipeline based on Stable Diffusion SDXL Lightning with a dedicated LoRA trained specifically to reproduce the Ray-Ban Reverse models. The interactive application was developed as a web interface connected to a Python-based AI generation server deployed on AWS, enabling real-time image generation directly from the installation.
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