Developed for Anjac Health & Beauty and commissioned by Superbien, the Anjac Infinity Room is a permanent installation located within the brand’s immersive showroom. Conceived as an experiential space dedicated to innovation and sensorial exploration, the room invites visitors to discover Anjac products through a unique combination of neuroscience, immersive media and generative visuals.
Visitors enter a mirrored room structured around a large LED screen, creating the illusion of an infinite environment. After placing an EEG headset, the experience begins and guides them through three visual universes, each associated with a product testing moment. As visitors interact with the products, their emotional responses are captured and translated into visual reactions on screen. Colors and generative patterns evolve dynamically, allowing the environment to reflect the emotional impact of the testing session in real time.
We designed the visual language around generative point cloud environments, combining a technological aesthetic with a refined and emotional atmosphere. Each universe evolves as a living digital landscape, allowing the visitor’s emotional reactions to directly influence the visual composition.
The installation runs as a real-time experience developed in Unity 3D. Emotional signals are captured using an Emotiv Insight EEG headset and interpreted through a custom algorithm based on the scientific publication ReliefF-Based EEG Sensor Selection Methods for Emotion Recognition, mapping user responses through a Valence–Arousal emotional model. The visuals are displayed on a large LED screen integrated within a mirrored infinity room environment installed by Fosphor, creating a 12m² immersive space.
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